At its heart, public relations (PR) is all about managing communication between an organization and its audience. This includes customers, investors, employees, the media, and even the general public. The main goal? Building and maintaining a positive image.

If you're running a business in rural Alberta, standing out online can feel like a challenge. Unlike big-city businesses that thrive on foot traffic and dense populations, rural businesses rely on strong local connections and word-of-mouth marketing. But what if you could amplify that word-of-mouth digitally? That’s where Google My Business (GMB) comes in. This free tool can help put your business on the map—literally—and make sure customers find you when they need you most.

If you’re running a brick-and-mortar business in rural Alberta, your biggest challenge isn’t reaching the world—it’s reaching your neighbours. That’s where hyper-localized geo-targeting comes in.

Boost your local Alberta social media marketing with Facebook and Instagram! Engage your community, run targeted ads and grow your rural business online.

Telling the right story can transform your local social media marketing from just another business page into a real community hub. People don’t just want to buy from you; they want to connect with you.